The IMMORTAL DRIP collection explores the intergenerational dialogue between Gen Z and millennials – two groups that grew up in different worlds but now share a common language of style, nostalgia and digital aesthetics. Each piece is seen as part of a thematic exhibition where fashion is wearable art. The curatorial labels placed on each model serve as a key to understanding its message. They convey a story, an opinion, a context – without the need for words.
Streetwear acts as a bridge between the past and the future, the digital world and reality. Your jacket, sweatshirt or bucket hat becomes not only a fashion statement, but also a personal manifesto.
Choose your fighter
When we were thinking about how to reach Gen Z while retaining our millennial and older customers, we realized that arcade games are what connects both generations.
It was this nostalgia that inspired us to choose one of the most iconic games of all time – Mortal Kombat – as the visual and thematic basis for the collection.
To further deepen the concept, we incorporated Mortal Kombat-inspired slogans into the design – reworked to reflect our brand identity and the contemporary language of the younger generation.
Diggy.MT
The main visual element of this collection is the bold typography – a strong statement that defines the character of each product. From the beginning, it was clear that we wanted a creator for this role whose style, color and imagination resonated with our brand DNA.
The creator is Diggy.MT (Mouadh Tizaoui) – a true discovery and creative talent whose style combines pixel nostalgia with a futuristic eye for detail.
He was so impressed by IMMORTAL DRIP that he decided to be a part of the entire process – from the first sketches to the final form. Together we combined our visions and created something that pleases us all not only aesthetically, but also intellectually. Each piece thus carries a unique graphic signature and an authentic expression that cannot be overlooked.
Where did he come from?
Diggy – Mouadh Tizaoui is a multidisciplinary visual artist originally from Tunisia. His work blends pixel art, 3D effects and strong typography into an unmistakable visual style. He combines digital nostalgia with futuristic overlap and thoughtful detail. Each of his designs is more than just graphics – it is emotion, energy and a statement.
The limited edition IMMORTAL DRIP collection, designed exclusively for our brand, reflects its signature:
playful, raw, authentic.